Community Link is a Charlotte-based non-profit organization dedicated to their mission of enabling individuals and families to obtain and sustain safe, decent and affordable housing. Each year, they hold their annual fundraiser event to help fund their initiatives, named Sweet Escapes. It is a decadent, chocolate-themed affair featuring culinary masters and pastry chefs' creations from around the city.

I worked as an Art Director on this project for Saturday Brand Communications.


As part of their outreach to the community, I was tasked with creating a number of different advertising pieces to spread awareness of the event and entice people to purchase tickets to attend.

The campaign consisted of:

bus shelter poster

I designed an advertisement to be run on bus shelters throughout downtown Charlotte.

charlotte observer ad

Half-page print ads ran in the Charlotte Observer to promote the event as well.

web banners

The event was also promoted on the Charlotte Observer website. I created HTML5 ads in Adobe Animate and incorporated the event branding to help raise visibility.


Event stationery became a large component of the campaign. I designed a Save the Date card and email which was sent out to event invitees throughout the few months leading up to the event. The email was hand-coded in HTML and deployed in Constant Contact.


Community Link wanted those invited to have multiple ways to purchase tickets to this event. To accommodate this, I designed a formal invitation as well as a ticket package which could be given as a gift during the holidays.


The event was held on April 22nd, 2017 at the Mint Museum in Charlotte, NC. Event attendees received a program which explained the initiatives of Community Link, as well as enticed people to participate in the various raffles and give-aways throughout the event that evening.

Read full program here
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