As part of my assignment to develop a unique brand presence for Lowe's ProServices, I created a series of email templates to be used by the production team for future email blasts.
Aside from creating email templates which reflected the brand I designed, I was also tasked with using those design standards to create an email flow which was sent out to potential contractors and Lowe's ProServices members.
I developed a series of banner ads which ran on the Lowes ProServices homepage to advertise the benefits of signing up for their Lowe's credit cards.
I created a small suite of icons to be used internally on all Lowe's Digital materials. I chose to create a set of badge shape which echoed the classic shape of the front of all Lowe's Home Improvement stores. I designed two badges for each of the main departments of Lowe's Digital (User Experience and IT), as well as two icons which communicated the 24/7 nature of Lowes.com.