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It was important to establish a consistent, cohesive UI kit for the web application. I
based the colors and typography choices below off of the brand standards that Crown Town Compost had previously established.
Usability and clarity were supremely important for the application. It's main purpose was to serve as an administrative-level platform so that managers of the company could assign routes and manage pickups. Since the application would be used daily, it was important that the software was designed to be user-friendly and easy to navigate.
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I first portion of our product was focused on one user flow through the route navigation feature of the app. I wanted to focus on a large, easy to navigate interface that the riders would feel comfortable using on tablets while on their routes.
The second portion of the project, and the one that the developers was able to build into a real prototype, was to develop an administration-level management platform which Crown Town Compost could use in it's daily operations from a desktop.
